Backman, Jules,  1910- <br/><br/>
Advertising and competition 

 - New York University Press :  New York,  1967 
 - xvi, 239 p.:  ill. ;  22 cm. 
<br/><br/>Bibliographical footnotes 
<br/><br/><label>LCCN: </label>67-017108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States