Tolley, B. Stuart <br/><br/>
Advertising & marketing research 
a new methodology / B. Stuart Tolley 
 - Nelson-Hall : Chicago  1977 
 - 312 p. ; 23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0882291793 
<br/><br/><label>LCCN: </label>77-001120 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research<br/>Marketing research