TY  - BOOK
AU  - Kaatz,Ronald B.
TI  - Advertising & marketing checklists: 77 proven checklists to save time & boost advertising effectiveness 
SN  - 0844231983
PY  - 1989///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising
KW  - Handbooks, manuals, etc
ER  -