Weilbacher, William M. <br/><br/>
Advertising / 
William M. Weilbacher. 
 - New York :  MacMillan,  1979. 
 - 754 p. :  8 leaves of plates, ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0024251003 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.