TY  - BOOK
AU  - Lusch,Robert F
AU  - Vargo,Stephen L.
TI  - Service-dominant logic: premises, perspectives, possibilities 
SN  - 9780521124324 (paperback)
PY  - 2014///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Customer relations
KW  - Philosophy
KW  - Customer services
KW  - Service industries
KW  - Philsophy
N1  - Includes bibliographical references and index; Contents note continued: Zooming out versus zooming in: seeing the bigger picture -- Service ecosystems: developing a systems view of exchange -- Collaboration: designing for density and relationships -- Value proposing: cocreating value with multiple stakeholders -- Designing: developing value-creating ecosystems -- Configuring: taking advantage of unstable environments -- Toward an S-D logic strategy appraisal -- Concluding comments -- 10.Conclusions and considerations -- Introduction -- Convergence -- A meta-idea -- The bigger picture -- More inversions -- Next steps -- Concluding comments
ER  -