Service-dominant logic : premises, perspectives, possibilities - Lusch, Robert F; Vargo, Stephen L., 1945- (Cambridge : Cambridge University Press, 2014)
Contents note continued: Zooming out versus zooming in: seeing the bigger picture -- Service ecosystems: developing a systems view of exchange -- Collaboration: designing for density and relationships -- Value proposing: cocreating value with multiple stakeholders -- Designing: developing value-creating ecosystems -- Configuring: taking advantage of unstable environments -- Toward an S-D logic strategy appraisal -- Concluding comments -- 10.Conclusions and considerations -- Introduction -- Convergence -- A meta-idea -- The bigger picture -- More inversions -- Next steps -- Concluding comments.
Includes bibliographical references and index.
Keywords: Customer relations -- Philosophy; Customer services -- Philosophy; Service industries -- Philsophy