Lusch, Robert F, <br/><br/>
Service-dominant logic :  premises, perspectives, possibilities / 
Robert F. Lusch, University of Arizona and Stephen L. Vargo, University of Hawaii. 
 - Cambridge :  Cambridge University Press,  2014. 
 - xxvi, 225 pages ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents note continued: Zooming out versus zooming in: seeing the bigger picture -- Service ecosystems: developing a systems view of exchange -- Collaboration: designing for density and relationships -- Value proposing: cocreating value with multiple stakeholders -- Designing: developing value-creating ecosystems -- Configuring: taking advantage of unstable environments -- Toward an S-D logic strategy appraisal -- Concluding comments -- 10.Conclusions and considerations -- Introduction -- Convergence -- A meta-idea -- The bigger picture -- More inversions -- Next steps -- Concluding comments. 
<br/><br/><label>ISBN: </label>9780521124324 (paperback) 0521124328 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Philosophy.<br/>Customer services--Philosophy.<br/>Service industries--Philsophy.