Engel, Jack <br/><br/>
Advertising :  the process and practice / 
Jack Engel 
 - New York :  McGraw-Hill,  1980 
 - xxiii, 727 p. :  ill. (some col.) ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Bibliography: p.(703) 
<br/><br/><label>ISBN: </label>0070195110 
<br/><br/><label>LCCN: </label>79-26656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising