TY  - BOOK
AU  - Dirksen,Charles J.
AU  - Kroeger,Arthur
TI  - Advertising: principles and problems 
PY  - 1968///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Advertising
KW  - Case studies
N1  - Includes indexes; [References] : p. 783-786
ER  -