Dirksen, Charles J. <br/><br/>
Advertising :  principles and problems / 
Charles J. Dirksen, Arthur Kroeger 
 - 3rd ed. 
 - Homewood, Ill. :  R.D. Irwin,  1968 
 - 804 p. :  ill. ;  24 cm. 
<br/><br/> Includes indexes 
<br/><br/>[References] : p. 783-786 
<br/><br/><label>LCCN: </label>68-17050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Case studies