TY  - BOOK
AU  - Wells,William,1926-
AU  - Burnett,John,1944-
AU  - Moriarty,Sandra E.(Sandra Ernst)
TI  - Advertising: principles and practice
SN  - 0137228694
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
ER  -