Wells, William, 1926- <br/><br/>
Advertising  principles and practice 
William Wells, John Burnett, Sandra Moriarty 
 - 3rd ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  1995 
 - xxv, 815 p. : ill. (some col.) ; 27 cm. 
<br/><br/><label>ISBN: </label>0137228694  RM165.44 
<br/><br/><label>LCCN: </label>94-30364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising