TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra E.
TI  - Advertising: principles and practice 
SN  - 0130162051
PY  - 1992///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Advertising
ER  -