Wells, William,  1926- <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett, Sandra Moriarty 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1992 
 - 692 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0130162051  RM111.17 
<br/><br/><label>LCCN: </label>91-36573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising