TY  - BOOK
AU  - Dirksen,Charles J.
AU  - Kroeger,Arthur
AU  - Nicosia,Francesco M.
TI  - Advertising: principles and management cases 
SN  - 0256026467
PY  - 1983///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Advertising
KW  - Case studies
N1  - Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977; Includes indexes
ER  -