Dirksen, Charles J. <br/><br/>
Advertising :  principles and management cases / 
Charles J. Dirksen, Arthur Kroeger, Franco M. Nicosia 
 - 6th ed. 
 - Homewood, Ill. :  R.D. Irwin,  1983 
 - xiv, 622 p. :  4  p. of plates ill. (some col.) ;  25 cm. 
<br/><br/> Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977 
<br/><br/>Includes indexes 
<br/><br/><label>ISBN: </label>0256026467 
<br/><br/><label>LCCN: </label>82-81947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Case studies