Samson, Harland E. <br/><br/>
Advertising :  planning & techniques / 
Harland E. Samson 
 - Cincinnati :  South-Western Pub. Co.,  1979 
 - iv, 188 p. :  ill. ;  28 cm. 
<br/><br/>Bibliography: p. 92 Includes index 
<br/><br/><label>ISBN: </label>0538041005 
<br/><br/><label>LCCN: </label>77-92600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising