Mandell, Maurice I. <br/><br/>
Advertising / 
Maurice I. Mandell 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1984 
 - 689 p.:  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0130144991 
<br/><br/><label>LCCN: </label>83-26911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising