Mandell, Maurice I. <br/><br/>
Advertising / 
Maurice I. Mandell 
 - 3rd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1980 
 - 752 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>[Bibliography] : p.738 
<br/><br/><label>ISBN: </label>0130144495  RM18.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising