Littlefield, James E. <br/><br/>
Advertising :  mass communication in marketing / 
James E. Littlefield, C. A. Kirkpatrick 
 - 3rd ed. 
 - Boston :  Houghton Mifflin,  1970 
 - 544 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising