TY  - BOOK
AU  - Runyon,Kenneth E.
TI  - Advertising
PY  - 1984///
CY  - Columbus, Ohio
PB  - C.E. Merrill Pub. Co.
KW  - Advertising
KW  - Marketing
N1  - Rev. ed. of: Advertising and the practice of marketing. c1979; Includes bibliographical references and indexes
ER  -