Runyon, Kenneth E. <br/><br/>
Advertising / 
Kenneth E. Runyon 
 - 2nd ed. 
 - Columbus, Ohio :  C.E. Merrill Pub. Co.,  1984 
 - xiii, 702 p.:  ill. (some col.) ;  29 cm. 
<br/><br/> Rev. ed. of: Advertising and the practice of marketing. c1979 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>LCCN: </label>83-61930 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing