Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr. 
 - Fifth edition. 
 - xxxii, 1070 pages :  some color illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0030314720 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.