Advertising / 
John S.Wright ... [et al.] 
 - 4th ed. 
 - New York :  McGraw-Hill Book,  1977 
 - 769 p. ;  24 cm. 
<br/><br/> First edition entered under John S.Wright 
<br/><br/><label>LCCN: </label>76-43997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising