Wright, John S.  1920- <br/><br/>
Advertising / 
John S. Wright, Daniel S. Warner, Willis L. Winte, Jr. ; with a foreword by Robert O. Bach 
 - 3rd ed. 
 - New York :  McGraw-Hill,  1973 
 - 815 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising