TY  - BOOK
AU  - Dunn,S.Watson
AU  - Barban,Arnold M.
TI  - Advertising: its role in modern marketing 
SN  - 0030600499
PY  - 1982///
CY  - Chicago, CA.
PB  - Dryden Press
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -