Dunn, S. Watson  1918- <br/><br/>
Advertising :  its role in modern marketing / 
S.Watson Dunn, Arnold M.Barban 
 - 5th ed. 
 - Chicago, CA. :  Dryden Press,  1982 
 - xxi, 710 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0030600499 
<br/><br/><label>LCCN: </label>81-67231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising