TY  - BOOK
AU  - Dunn,S.Watson
AU  - Barban,Arnold M.
TI  - Advertising: its role in modern marketing 
SN  - 0030039665
PY  - 1972///
CY  - Chicago
PB  - Dryden Press
KW  - Advertising
N1  - Includes bibliographies and index
ER  -