Dunn, S.Watson  1918- <br/><br/>
Advertising :  its role in modern marketing / 
S. Watson Dunn, Arnold M. Barban 
 - 3rd ed. 
 - Chicago :  Dryden Press,  1972 
 - 630 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0030039665 
<br/><br/><label>LCCN: </label>73-3874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising