Faison, Edmund W. J.,  1926- <br/><br/>
Advertising :  a behavioral approach for managers / 
Edmund W. J. Faison 
 - New York :  Wiley,  1980 
 - xiii, 783 p. :  ill. ;  24 cm. 
 - The Wiley series in marketing .
<br/><br/><label>ISBN: </label>0471049565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Psychological aspects