Mandell, Maurice I. <br/><br/>
Advertising / 
by Maurice I. Mandell 
 - 2d ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1974 
 - xi, 723 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>013014472X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising