Nylen, David W. <br/><br/>
Advertising :  planning, implementation, and control / 
David W. Nylen 
 - Cincinnati :  South-Western Pub. Co.,  1975 
 - viii, 598 p., 2 leaves of plates :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0538195703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising