TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing research
SN  - 9780137135998 (paperback)
PY  - 2010///
CY  - Upper Saddle River, N.J., London
PB  - Prentice Hall
KW  - SPSS for Windows
KW  - Marketing research
N1  - 'Global edition.'; Previous edition: 2006; Includes bibliographical references (page 662-680) and index
ER  -