Burns, Alvin C., <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - Sixth edition. 
 - 695 pages :  illustrations, ports. ;  26 cm. 
<br/><br/> 'Global edition.'  Previous edition: 2006. 
<br/><br/>Includes bibliographical references (page 662-680) and index. 
<br/><br/><label>ISBN: </label>9780137135998 (paperback)  Hadiah 0137135998 (paperback)) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>SPSS for Windows.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.