Tidd, Joseph, 1960-,

Managing innovation : integrating technological, market and organizational change / Joe Tidd and John Bessant. - 4th ed. - Chichester, England : John Wiley & Sons, 2009. - xv , 622 pages. : illustrations. ; 25 cm.

Includes bibliographical references and index.

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors.

9780470998106 (pbk.) Hadiah 0470998105 (pbk.)


Technological innovations--Management.
Industrial management.
Organizational change.