Analyzing media messages : using quantitative content analysis in research - Riffe, Daniel; Lacy, Stephen, 1948-; Fico, Frederick (New York : Routledge/Taylor & Francis Group, 2014)
'First edition published by Routledge 1998.'
Includes bibliographical references (pages 179-194) and indexes.
Keywords: Content analysis (Communication); Mass media -- Research -- Methodology; Mass media -- Statistical methods