Brand-driven city building and the virtualizing of space /
Spine title Brand-driven building and the virtualizing of space.
Alexander Gutzmer.
- London : Routledge, 2014.
- viii, 174 pages. : illutrations. ; 25 cm.
- Routledge research in planning and urban design. .
- Routledge research in planning and urban design. .
Includes bibliographical references (p. 158-172) and index.
9780415815345 (hbk.) RMJ526.68 0415815347 (hbk.)
City planning--Social aspects. Urbanization--Social aspects. Urban sociology. Place marketing. Urban economics. Branding (Marketing)--Social aspects.