Gutzmer, Alexander,

Brand-driven city building and the virtualizing of space / Spine title Brand-driven building and the virtualizing of space. Alexander Gutzmer. - London : Routledge, 2014. - viii, 174 pages. : illutrations. ; 25 cm. - Routledge research in planning and urban design. . - Routledge research in planning and urban design. .

Includes bibliographical references (p. 158-172) and index.

9780415815345 (hbk.) RMJ526.68 0415815347 (hbk.)


City planning--Social aspects.
Urbanization--Social aspects.
Urban sociology.
Place marketing.
Urban economics.
Branding (Marketing)--Social aspects.