Ulmer, Robert R.,  1969- <br/><br/>
Effective crisis communication :  moving from crisis to opportunity / 
Robert R. Ulmer, University of Arkansas at Little Rock, Timothy L. Sellnow, University of Kentucky, Matthew W. Seeger, Wayne State University. 
 - Third edition. 
 - xvii, 250 pages ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781452257518 (pbk.)  RM213.28 1452257515 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Crisis management<br/>Emergency management<br/>Communication in management<br/>Communication in organizations