TY  - BOOK
AU  - Fuller,Gordon W.
TI  - New food product development: from concept to marketplace 
SN  - 9781439818640 (hardcover : alk. paper)
PY  - 0000///ò011
CY  - Boca Raton, FL
PB  - CRC Press
KW  - Food
KW  - Marketing
KW  - Research
KW  - New products
KW  - Product management
KW  - Food industry and trade
KW  - Technological innovations
N1  - Includes bibliographical references and index
ER  -