Fuller, Gordon W. <br/><br/>
New food product development :  from concept to marketplace / 
Gordon W. Fuller. 
 - 3rd ed. 
 - Boca Raton, FL :  CRC Press,  ò011. 
 - xix, 487 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781439818640 (hardcover : alk. paper)  RM358.99 1439818649 (hardcover : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food--Marketing.<br/>Food--Research.<br/>New products--Marketing.<br/>Product management.<br/>Food industry and trade--Technological innovations.