Berger, Arthur Asa,  1933- <br/><br/>
Media analysis techniques / 
Arthur Asa Berger, San Francisco State University. 
 - Fifth Edition. 
 - xvii, 238 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781452261355 (pbk. : alk. paper)  RM257.04 1452261350 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology.<br/>Mass media criticism.