Severin, Werner J. <br/><br/>
Communication theories :  origins, methods, and uses in the mass media / 
Werner J. Severin. 
 - Fifth edition. 
 - 355 p. ;  24 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781292042855 (pbk.)  RM475.46 1292042850 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Communication