Andersen, Torben Juul,

Short introduction to strategic management / Strategic management. Torben Juul Andersen. - xvii, 297 : illustrations ; 23 pages cm. - Cambridge short introductions to management. . - Cambridge short introductions to management. .

Includes bibliographical references (pages 274-291) and index.

9781107031364 (hardback) RM256.80 9781107671355 (paperback)


Strategic planning.
Management.