TY  - BOOK
AU  - Borg,James
TI  - Persuasion: the art of influencing people 
SN  - 9781292004495
PY  - 2013///
CY  - Harlow, England
PB  - Pearson
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
N1  - Includes index
ER  -