Kennedy, Marie R. <br/><br/>
Marketing your library's electronic resources :  a how-to-do-it manual for librarians / 
Marie R. Kennedy & Cheryl LaGuardia. 
 - Chicago :  Neal-Schuman,  c2013. 
 - xxi, 177 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781555708894  RM186.39 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing.<br/>Electronic information resources--Marketing.<br/>Libraries--Marketing--United States--Case studies.