TY  - BOOK
AU  - Cron,William L.
AU  - DeCarlo,Thomas E.
TI  - Sales management: concepts and cases 
SN  - 9780470418895
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Sales management
KW  - Case studies
N1  - 'International student version' -- title page; Includes bibliographical references and index
ER  -