Masterson, Rosalind. <br/><br/>
Marketing :  an introduction / 
Rosalind Masterson & David Pickton. 
 - 2nd ed. 
 - London :  SAGE,  2010. 
 - xviii, 508 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781849205702 (hbk.) 1849205701 (hbk.) 9781849205719 (pbk.)  Hadiah 184920571X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.