Kennedy, Marie R., Marketing your lLibrary's electronic resources : a how-to-do-it manual / Marie R. Kennedy and Cheryl LaGuardia. - xxi, 177 pages ; 22 cm. Previuos published at Chicago by Neal-Schuman , 2013. ISBN: 9781856049429 (paperback.) RM277.22 1856049426 (paperback.) Subjects--Topical Terms: Libraries--Special collections--Electronic information resources.Electronic information resources--Marketing.Libraries--United StatesxMarketing--Case studies.