Kennedy, Marie R.,

Marketing your lLibrary's electronic resources : a how-to-do-it manual / Marie R. Kennedy and Cheryl LaGuardia. - xxi, 177 pages ; 22 cm.

Previuos published at Chicago by Neal-Schuman , 2013.

9781856049429 (paperback.) RM277.22 1856049426 (paperback.)


Libraries--Special collections--Electronic information resources.
Electronic information resources--Marketing.
Libraries--United StatesxMarketing--Case studies.