TY  - BOOK
AU  - Keegan,Warren J.
AU  - Brill,Elyse Arnow
TI  - Global marketing management
SN  - 9780136157397 (alk. paper)
PY  - 2014///] © 2014
CY  - Boston
PB  - Pearson
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Buku Bacaan Asas Fakulti; Includes bibliographical references and indexes
ER  -