Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan, with Elyse Arnow Brill. 
 - 8th ed. 
 - xxii, 457 pages :  illustrations ;  26 cm. 
<br/><br/> Buku Bacaan Asas Fakulti 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780136157397 (alk. paper)  RM745.33 0136157394 (alk. paper). 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.